Marine Corps Recruiting Slogan On The Chopping Block! ~ AGAIN!
The Marine Corps Recruiting Slogan is on the chopping block and it is looking as though it is going to undergo another change.
Another change? Yes, another change! Most young Marines may not even be aware that the Marines have used other recruiting slogans in the past. For Marines that did not serve before 1977, “The Few, The Proud, The Marines” is all they have ever known. There have been a couple of other slogans used during that time period, like “If Everybody Could Get In The Marines, It Wouldn’t Be The Marines” and the more popular “We’re Looking for a Few Good Men.”
The change is coming about as a result of a new advertising campaign the Marine Corps has contracted with the J. Walter Thompson advertising agency to design. The objective is to convey to the American people how the Marine Corps is different from other military branches. They want the new ad campaign to reinforce the elite—almost spiritual—standards the nation has for Marines. Unless things have changed since I was on active duty, there is nothing “almost” about it. There is one God Marines pray to at night before hitting the rack, we refer to him as “Chesty.” No Marine will stand before God, without the blessing of the omnipresent Savior, known as the “Commanding Officer.” No one bothers the “Commanding Officer” unless they want to find themselves standing before God before their time, which is why the Savior has Disciples, otherwise known as “NCO’s.” There are others with authority in the religion one might consider “The Anointed.” The “Anointed” ones have served in one of the other positions at some point on their spiritual walk and serve as mentors to the “Disciples.” One NEVER wants to get caught bypassing a “Disciple” to speak with the “Anointed.” Doing so will land you in “HELL!”
Moving past that minor discrepancy of religion, the new ad campaign will be designed to convey the message that everything Marines do is about fighting… And that we fight to WIN!
Apparently they have yet to determine specifically what the new ad campaign with show, but it will be based on three concepts: fighting self-doubt to become a Marine, fighting the nation’s battles and fighting for what’s right in our communities. Word is that the Commandant, Gen. Neller has already approved the new ad strategy. The new “tagline” replacing “The Few, The Proud, The Marines” is part of the ad strategy.
Marine Corps Recruiting Slogans are nothing new. The Few, The Proud, The Marines has been around since 1977, but the Marines have been destroying America’s enemies for 241 years. Looking back over the past 100 years, Marine Recruits have been drawn to slogans such as, “Tell That To The Marines,” The Marine Corps Builds Men,” “The Change is Forever,” and the fairly well known “We Don’t Promise You a Rose Garden.”
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The powers that be behind this say that they did not set out to come up with a new “tagline” because they wanted something “more inclusive” because of the social
experiments changes recently like opening all jobs to women. The official position is that “this is all about clearly defining who we are and what we do as United States Marines.”
The new ad campaign is expected to be before the brass in early 2017 for final approval.
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I wonder if they will be considering things like:
- “We Deliver More Destruction Overnight, Than Anyone Who Delivers Overnight.”
- “The Deadliest Weapon in the World is a Marine and His Rifle.”
- “When is Absolutely, Positively MUST Be DESTROYED — Call The Marines!”
- “The Title Marine—It’s Not a Gift, It Can’t Be Willed to You, It’s Not a Government Subsidy, You EARNED It!”
- “Some People Spend an Entire Lifetime Wondering if They Made a Difference. Marines Don’t Have That Problem!”
- “For Those Who Fight For It, Freedom Has a Flavor the Protected Will Never Know.”
- “Happiness is a Belt Fed Weapon.”
- “Marines Are Happiest When Surrounded By The Enemy, There is Someone to Kill in Every Direction!”
- “Death Smiles on Everyone… Marines Smile Back.”
- “There are Two Types of People: Marines and Those Who Wish They Were Marines.”
- “US Marine Corps, America’s 911 Service.”
- “Ready to Fight, Ready to Kill, Ready to Die But Never Will!”
- “It Ain’t Bragging — If You Can Do It!”
Those are just a few I can think of off-hand suitable for print. I’m not sure why the Marine Corps hired an ad agency to come up with a slogan that “clearly defines” what Marines do… Just ask a squad bay full of Marines and they will give you plenty of Slogans.